Town Of Salina
 Stormwater Management 

Public Education and Outreach

The public education and outreach minimum control measure consists of best management practices (BMPs) and program elements that focus on development of educational materials designed to inform the public about the impacts of stormwater discharges on waterbodies. Educational materials generally describe how the public can help to reduce pollutants in stormwater.


This Minimum Control Measure requires MS4s to develop and implement an ongoing public education and outreach program that describes the impacts of stormwater discharges on waterbodies, the pollutants of concern and their sources, and steps that contributors of stormwater and non-stormwater discharges can take to reduce the pollutants.


In certain areas that have current Watershed Improvement Strategies and/or Total Maximum Daily Load (TMDL) allocations, the regulated community is required to address specific types of contamination in their education and outreach program such as phosphorous, nitrogen and/or pathogens. Additionally, the program must address specified sources of these contaminants whether from septic systems, construction sites, fertilizer use, animal or pet wastes.


Target audiences who are in need of stormwater education and outreach must be identified and the education and outreach programs should be tailored to the specific needs of each group. Such audiences may include but are not necessarily limited to: elected municipal officials, municipal planning and zoning boards, municipal staff (e.g. attorneys, planners, engineers, highway superintendents and building code officers), homeowners and small businesses, schools and other educational venues, civic associations and non-profit groups, construction community, and entities with a greater than average potential to generate stormwater pollution such as oil change facilities and fueling stations.


The MS4 is also required to develop measurable goals that are used to help gauge permit compliance and the effectiveness of the education and outreach program. The measurable goals should reflect the needs and characteristics of the area being served by the MS4. Additionally, the education and outreach program should be kept current by conducting periodic reviews of the goals and activities to ensure that they remain appropriate and effective.

Selected Activities and BMPs:

To meet the public education and outreach program requirements, the MS4 has selected the following Best Management Practices (BMP's) and activities to ensure the reduction of all pollutants of concern in stormwater discharges to the maximum extent practicable.

Website Development

Description of BMP/Activity:
The development and use of this website, itself, provides the public with educational information on all aspects of the MS4's stormwater management program and meets many of the requirements associated with the public education and outreach program. For example, the pollutants of concern, potential sources of pollutants, waterbodies of concern, geographic areas of concern, and steps that can be taken to reduce pollutants in stormwater are specifically described in various sections of this website
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Brochures, Fact Sheets and other Printed Materials

Description of BMP/Activity:
Create and/or customize brochures, fact sheets and other printed materials for distribution. This information may include hard-copies of materials such as bill stuffers, door hangers, fact sheets, etc. that will be distributed to specific audiences. It may also include information, brochures, documents, articles, and fact sheets posted to appropriate sections of the website. A combination of general information as well as more audience specific brochures and fact sheets may be developed.
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Library of Educational Materials

Description of BMP/Activity:
Establish a library containing information specific to stormwater management and the MS4's stormwater management program
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Multi-year cycle
  • Implementation: Multi-year cycle
Status - Program Development:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Target Audience Identification and Distribution Lists

Description of BMP/Activity:
Identifying primary target groups is important to ensure needed information, education and outreach is appropriately distributed. It is equally important to develop and maintain current mailing and electronic contact lists for primary target groups and stakeholders within the MS4s jurisdiction. The specific type of education and/or outreach provided to each audience may also be determined as part of this activity
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: On-going/Continuous
  • Implementation: On-going/Continuous
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
[X] Long-Term - This activity will be accomplished within the 5 year permit cycle.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Television/Radio Announcements

Description of BMP/Activity:
Develop or customize public information or public service announcements to be aired on local radio or cable stations.
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Monthly
  • Implementation: Monthly
Status - Program Development:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Administration of Public Education and Outreach Programs and Policy

Description of BMP/Activity:
Establish Public Education and Outreach program responsibility, communication, coordination and authority within local departments and agencies. Evaluate existing capabilities, identify needs and designate key staff and their roles in the Public Education program.
Staff, Agency, and/or Organization Reponsible for Completing this Activity:
Frequency of Activity:
  • Program Development: Multi-year cycle
  • Implementation: Multi-year cycle
Status - Program Development:
[X] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[ ] On-Going - This activity will be undertaken throughout all years of the permit.
Status - Implementation:
[ ] Completed - This activity has been completed
[ ] Short-Term - This activity will be accomplished within the current reporting year.
[ ] Long-Term - This activity will be accomplished within the 3 to 5 year permit cycle.
[X] On-Going - This activity will be undertaken throughout all years of the permit.

Measurable Goals:

Regulated communities are required to collect and report information about the development and implementation of their stormwater program. Specific information that the MS4 is required to collect is generally included in the Annual Report and may also be reflected in related Self-Assessments (as applicable). MS4s are also required to identify "Measurable Goals" that will help them evaluate accomplishments and progress over time. The following "Measurable Goals" have been specifically identified for this Minimum Control Measure:

  • Number of brochures/fact sheets (topics) developed
  • Number of newspaper articles published
  • Number of readers reached (publication sales figures per edition).
  • Number of workshops, training seminars and/or presentations conducted or sponsored
Program Accomplishments:

Activities and BMPs that have been accomplished to date for this Minimum Control Measure are included within the required MS4 Stormwater Annual Report form and Municipal Compliance Certification. Copies of these documents can be found at the following link (Annual Reports). Copies of various documents and specific products relating to this minimum control measure are included under "Related Documents".


A summary of the effectiveness of this program, associated BMPs, activities and an assessment of measurable goals can be found under the heading "Program Reporting and Effectiveness".